Beauty Pie deploys high-end fulfilment services

THE PURE play contract logistics provider has distributed almost 4 million makeup and skincare products to Beauty Pie customers across the UK.

The partnership came into being when GXO acquired PFSweb (PFS) last year. Services include order fulfillment, carrier and business management, and value-added services, including gift card messaging and personalisation for luxury goods consumers.

Beauty Pie’s Robin Watkins, says: "We needed a fulfilment and logistics provider with global omnichannel experience in the beauty industry, and we have found a great partner in GXO.

“The hands-on team at GXO has helped Beauty Pie elevate its brand by providing an outstanding consumer experience while managing seasonal spikes and on-trend beauty moments when they emerge. They’ve unlocked our growth potential and our customers are benefitting greatly.”

As part of the partnership, GXO supported the beauty brand in transitioning to a new warehouse space in Fareham, utilising GXO’s shared warehousing space.

Gavin Williams, managing director, UK and Ireland GXO, adds: “Through our acquisition of PFS, we have diversified our offering to bolster our specialist high-end fulfillment services to the cosmetic and luxury goods markets. We enable companies to provide outstanding customer service which drives more brand loyalty.”