Shipping giant invests in eComm fulfilment firm

Huboo’s software platform enables e-commerce businesses of any scale to deliver products to customers. The solution is is said to be particularly relevant for the UK’s 5.9 million SMEs.

Huboo has plans to expand into Europe and the U.S.

Martin Bysh, CEO at Huboo, said, “Technology has armed retail businesses with an array of enterprise-grade opportunities right up to the point of picking, packing and shipping products to their buyers, quickly, reliably and cost-effectively. In the UK alone, e-commerce fulfillment is a £4billion market that our technology and service offering is custom engineered to fit, with future opportunities on a global scale. Our relationship with Maersk Growth brings strategic insight, capital and a fresh perspective to the table. We are strongly-positioned to scale our technology and unlock new opportunities further afield.”

Maersk Growth makes minority growth equity investments to support ambitious, innovative and fast-growth early-stage businesses.

Oliver Finch, Investor at Maersk Growth, said, “Fulfillment is a surprisingly complex and time-consuming aspect of e-commerce, particularly for smaller and mid-size companies that are the meaningful engines of global economic growth. Huboo offers a breakthrough to this underserved market, using advanced automation software to provide an effective and scalable solution. There’s clear alignment with Maersk Growth’s focus on driving innovation in the transport and logistics value chain and we are incredibly excited to be part of Huboo’s onward success.”