The next big thing in packaging

Smurfit Kappa has launched new XXXL Packaging, making it one of the few corrugated case manufacturers in the UK capable of manufacturing a box up to 22.5m3, large enough to house a small car. It is also available in Heavy Duty board grades.

The new packaging size responds to an increasing market demand for large format XXXL packaging by the UK food and retail industries.

Its format will provide hygiene, supply chain, branding and environmental benefits, says the company.

XXXL packaging will enable food manufacturers to create larger pack sizes for easier and cheaper transit and storage of products. It will also provide retailers with branded bulk boxes for end of aisle and store entrance promotions, which encourage impulse and bulk purchases with easy replenishment.