Rebranded to reflect change
Since the acquisition of BPS in late 2011, Manbat has been busy integrating its business systems and sales and technical teams into one organisation operating under the title Manbat Industrial. The battery expert’s marketing and support material has been overhauled and rebranded to reflect the change in its corporate identity.
“One of our guiding principles is to integrate the companies that come into the ECOBAT Technologies group in an orderly manner,” says marketing manager, Myles Pemberton. “Like Manbat, BPS was privately owned company with a great reputation, so preserving that reputation, while coming into the group was extremely important.
“However, now that we have aligned the businesses, it was important to align all the marketing and support material to correctly reflect the future direction of the business as a whole. We have therefore designed the material in a way that delivers the right information, but looks forward to the growth that we believe will continue apace.”
