STILL to launch in-house fuel cell production
At a recent presentation on its market strategy, STILL outlined the importance of fuel cell, as well as changing the way its forklift product ranges are designated.
WITH ALMOST 20 years of experience in various fuel cell projects, the company plans to launch its own 24V fuel cell for warehouse trucks next year – produced in Hamburg.
STILL claim this makes it the first original equipment manufacturer in the European market with its own fuel cell production. In future, customers will not only receive the industrial truck, but also the fuel cell and the corresponding service from STILL – all from a single source.
Dual strategy
STILL will also follow a dual marketing strategy in presenting its forklift products. In future, STILL will offer two product lines that are tailored to individual customer requirements: the Xcellence Line and the Classic Line. The Xcellence Line offers the most advanced technology for demanding applications, highly variable and customisable. The centrepiece of this line will be the future RXE series, the next generation of electric forklift trucks. It will gradually replace the existing RX series (pictured). The Classic Line will offer entry-level, quick to deliver forklifts.
For more information, visit www.still.co.uk
