Prolog distribution skills help Carlsberg with World Cup campaign

Carlsberg has renewed its contract with Prolog to distribute Point of Sale (POS) materials in support of the brewer’s football marketing campaign.

Prolog supported Carlsberg for the European Football Championships 2012; which saw over 400,000 items of POS delivered into pubs, clubs and retailers in a 28 day period, for the launch of this key sponsorship media campaign.

The two companies have a 10 year relationship.

Shion Vassell, Carlsberg UK marketing procurement manager said: “It’s Prolog’s tireless commitment to quality service delivery, attention to detail and the demonstration of their flexibility that has given us every confidence that they are the right partner. We don’t underestimate the part they play in delivering our brands to market.”