A little bit country
Specialty fashion retailer completes roll-out of Manhattan Associates WMS.
Country Road Group, one of Australia’s largest specialty fashion retailers, sees the technology deployment as a key component of a business transformation project designed to deliver a unified brand experience for customers across channels.
Country Road Group’s business and sales channels have evolved in complexity and scope as the company has expanded its operating footprint. With over 700 stores and a growing online operation, the retailer had outgrown its outsourced logistics services model and recognised the critical need to take greater command of its supply chain. The company made the strategic decision to invest in a new distribution centre (DC) and chose Manhattan’s solution to orchestrate goods flows through the new DC.
The Manhattan solution’s fulfilment logic for wave management, constraint-based selection and real-time replenishment has been critical in helping Country Road Group to realise its omni-channel goals. The system eliminates costly physical counts with auditor-approved cycle counting and stores can now provide same day fulfilment as a result of a new cross-docking approach.
