Real-time tracking for Coca-Cola shipments
Shippeo has been selected by Coca-Cola HBC, one of the largest strategic bottling partners of The Coca-Cola Company, to provide real-time visibility for road transportation across markets.
With a geographical reach that stretches from the west coast of Ireland to the east coast of Russia, and from the Baltics to Nigeria, Coca-Cola HBC’s portfolio of brands, mix of geographies and distribution channels make it a leader in consumer packaged goods.
“We transport over 400,000 full truckloads to our customers each year”, says Valentin Radu, Coca-Cola HBC Group Logistics technology & automation manager, adding that “the scale and complexity of our operation creates a large administrative effort to coordinate with carriers, which makes handling exceptions time consuming. By implementing Shippeo’s real-time transportation visibility solution, we aim to streamline our logistics operations while further improving on-time deliveries to our customers.”
Shippeo’s platform uses machine learning to calculate accurate ETAs and other delivery statuses, which is automatically communicated in real-time among suppliers and customers.
The first rollout wave for the project is completed, with over 60 carriers and related partners onboarded across Austria, Romania, Poland, Greece, Hungary and Italy. The project rollout will continue throughout 2021, covering Bulgaria, Czech Republic, Slovakia, Ireland, Northern Ireland, Switzerland and Ukraine, with further countries to be deployed in 2022.
