Influencers recycling solution
REBOUND RETURNS has partnered with beauty specailist agency Seen Group and Handle Recycling to help beauty influencers and media recycle empty packaging and containers produced every month from beauty samples and cosmetic tester pots.
Seen Again is an industry first solution that encourages all promotional beauty products sent out by Seen Group to be returned when empty in a specialist Seen X Handle Recycling bag. Influencers and journalists simply need to create a free return label via ReBOUND’s online recycling portal and then send to the recycling centre.
The beauty industry alone produces more than 120 billion units of packaging globally. The move to working from home has placed even greater pressure on beauty press and influencers to remove and recycle all the beauty empties from their homes, meaning that processing unwanted packaging can feel like a full-time job.
ReBOUND is a returns management solution that helps retailers achieve smarter, more sustainable returns and their technology is being used by Seen Again to facilitate seamless recycling at the touch of a button.
ReBOUND head of sustainability Emily Cotterill, said: “The beauty industry relies on media and influencers to get its message out to consumers but until now hasn’t offered an easy way for them to dispose of the mountains of promotional products they receive each month. This is an industry-first solution and we hope it inspires others across the beauty sector to examine how they can progress towards a green and circular economy.”
For more information, visit www.reboundreturns.com
