Automation and IT partnership targets retail

Posted on Wednesday 8 October 2025

Breathe Technologies and leading AutoStore provider StrongPoint have announced a strategic partnership that will provide retail and eComm businesses with a wider choice of intelligent automation and software solutions in the UK and Ireland.

Breathe Technologies and leading AutoStore provider StrongPoint have announced a strategic partnership that will provide retail and eComm businesses with a wider choice of intelligent automation and software solutions in the UK and Ireland.

THE COLLABORATION brings together StrongPoint’s expertise in state-of-the-art cubic robotic automation solutions alongside Breathe Technologies’ expertise in warehouse optimisation and intelligent software integration. The partnership means that Breathe Technologies and StrongPoint in the UK & Ireland will provide a broader range of automation solutions.

“We are genuinely excited about our partnership with StrongPoint,” said Ryan Missen, business development and solutions director at Breathe Technologies. “Our shared values, focus on innovation, and customer-centric approach make this collaboration a natural fit. Together, we’re giving our customers more choice, flexibility, and confidence in the solutions we deliver.”

James Palmer, VP of Automation, Robotics & Professional Services at StrongPoint, added: “Partnering with Breathe Technologies is a powerful step forward for retailers and e-commerce operators in the UK and Ireland. By combining StrongPoint’s proven leadership in AutoStore and automated fulfilment with Breathe’s expertise in intelligent warehouse optimisation, we can offer customers a broader range of scalable, future-ready solutions. Together, we’re enabling retailers to accelerate automation, increase resilience, and unlock new levels of efficiency across their supply chains.”

 

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