GOOD GOOD partners with 3PL to support UK growth with multi-channel fulfilment
Third party logistics provider 3PL has announced a new three-year partnership with global health-focused food brand GOOD GOOD, supporting the company’s continued expansion across the UK market.
Under the agreement, 3PL will provide multi-channel fulfilment across direct-to-consumer (D2C) eCommerce, Amazon Seller Fulfilled Prime (SFP) and wholesale distribution into Holland & Barrett. The brand joins 3PL’s growing food and drink portfolio as a 3PL Flex customer, benefitting from scalable warehousing and fulfilment solutions designed to support a mix of D2C and B2B sales channels.
All things GOOD GOOD
Founded in 2015 in Reykjavík, Iceland by Gardar Stefansson, Agnar Lemacks and Johann Kristjansson, GOOD GOOD has built a global reputation for creating healthier pantry staples made with natural ingredients and sweeteners, such as stevia and erythritol, instead of added sugar.
Originally launching with no-sugar sweeteners, the brand has since expanded its offering to include a wide range of better-for-you products including jams, spreads, keto bars and syrups. Today, GOOD GOOD products are sold in supermarkets and online across multiple international markets, with a particularly strong presence in North America, Europe and the UK.
Delivering reliability and compliance
Having experienced challenges around compliance and communication with fulfilment providers in the past, GOOD GOOD sought a partner with a proven track record in food and drink logistics and legal authorisation to operate as a fulfilment house in the UK.
For GOOD GOOD, finding a reliable partner was central to its growth ambitions, supporting the company to scale operations while meeting regulatory compliance.
3PL’s accredited warehousing, which incorporates both the Fulfilment House Due Diligence Scheme (FHDDS) and ISO 9001 quality management certification, was a key factor in GOOD GOOD’s decision. The ability to support 6-day fulfilment for Amazon SFP was also essential for meeting customer expectations in the UK market.
Steve Rigby, Head of Fulfilment and Delivery at 3PL, said: “We’re delighted to welcome GOOD GOOD to our growing portfolio of ambient food and drink brands. By acting as a single fulfilment partner across both their D2C and B2B channels, we’re able to simplify operations and give the team complete confidence in their logistics.
“With our fulfilment platform 3PL Fusion integrating directly into their systems, all orders flow seamlessly while stock levels are updated in real time, meaning GOOD GOOD can stay focused on maintaining healthy inventory levels and driving growth in the UK market.”
Enabling seamless multi-channel fulfilment
GOOD GOOD’s sales across D2C, Amazon and wholesale channels bring a range of operational complexities, from managing different order flows and inventory allocation to meeting the specific requirements of distributors and retailers.
Through 3PL Flex, 3PL is supporting the brand with scalable, flexible fulfilment that adapts to these varying demands. Central to this is the 3PL Fusion platform, which provides real-time visibility across inventory, order management and fulfilment activity. The portal includes automated inventory management, vendor management, Amazon SFP support and returns processing, ensuring GOOD GOOD can deliver efficiently and accurately across all sales channels. Combined with accredited warehousing and a rigorous compliance framework, these capabilities equip the brand to fulfil orders seamlessly across the UK.
The partnership positions GOOD GOOD to scale efficiently as demand for healthier food alternatives continues to grow in the UK and beyond.
