BITO Storage Systems appoints Chris Price as managing director UK
Chris Price succeeds Edward Hutchison, who retired at the end of February after more than 25 years of outstanding leadership and service to the business.
THIS APPOINTMENT marks a confident new chapter for the UK operation, building on the strong foundations established by Edward Hutchison over more than a quarter of a century.
Chris Price brings more than two decades of senior leadership experience across the intralogistics, materials handling and automated solutions sectors. Most recently, he served as managing director of ek robotics, where he successfully led the transformation of the UK business, delivering sustained revenue growth, improved profitability and significant organisational development.
In this role, he held full P&L responsibility for the UK organisation, alongside additional international leadership responsibilities across sales and business development.
Before joining ek robotics, Chris held senior commercial and leadership roles with globally operating companies, including Jungheinrich and STILL Materials Handling, where he built and developed high-performing sales teams and managed major national and international customer accounts.
He holds a degree in Engineering from the University of Southampton and combines strong technical expertise with a proven commercial and strategic mindset.
Winfried Schmuck, CEO of BITO-Lagertechnik Bittmann says: “We are delighted to welcome Chris to BITO. He brings a strong track record of leadership, growth and transformation within the intralogistics sector, together with a deep understanding of the UK market. Chris is ideally placed to build on the exceptional foundations laid by Edward Hutchison and to continue the successful development of our UK business in close alignment with the BITO Group.”
Chris Price, adds: “I am genuinely excited to be joining BITO at such a pivotal stage in the company’s journey. BITO has an enviable reputation for quality, innovation and true customer partnership – values I have always placed at the heart of my own leadership. I look forward to working closely with the talented UK team and the wider BITO Group to further strengthen our market position and drive sustainable, long-term growth.”
