IN ONLINE grocery retail, on-time deliveries are far more than a service promise. Consistently meeting committed delivery windows has a direct impact on customer satisfaction and, ultimately, on business performance.

Jumbo has more than 600 vehicles on the road every day delivering online orders directly to customers. As eComm volumes continue to grow, the complexity of route planning increased as well. Jumbo selected Greenplan following an extensive evaluation process. A key differentiator was Greenplan’s data-driven planning approach. Rather than relying on static travel times, the solution incorporates time-of-day traffic patterns and optimises routes based on real-world traffic behavior. This creates significantly more realistic schedules that better reflect actual road conditions and operational realities.

“The collaboration between Jumbo and Greenplan remained highly focused and efficient throughout the entire project,” says Jan Leensen, project lead at Jumbo. “Having the right people involved from the very beginning played a major role in enabling a fast implementation while maintaining momentum throughout the project.”

Greenplan was implemented across Jumbo’s entire Dutch delivery network within five months. This was made possible through close collaboration between business teams, IT specialists, and Greenplan experts.

Shortly after go-live, significant operational improvements became apparent. Delivery reliability increased substantially, leading directly to higher customer satisfaction. At the same time, productivity improved by 6%. Jumbo was also able to reduce the number of vehicles required while making more efficient use of existing resources.

“Less time spent in traffic, more stable routes, and happier customers make a noticeable difference in daily operations,” adds Frank Gerritsen, eCommerce lead at Jumbo.