YOU HAVE optimised the layout in your warehouse. That’s got to be a win, hasn’t it? Yes, but also maybe no… Individually, it can look like a success but at the Tomorrow’s Warehouse Event in Manchester, two supply chain specialists will argue that decisions made in isolation could be quietly costing operators far more than they realise.

Paddy MacBrant of Hatmill opens by naming the problem directly: warehouse and transport are too often run as separate silos, even though the customer experiences them as a single, seamless flow.

He’ll unpack how planning that helps one function can quietly undermine the other through data gaps, poor communication, or teams compensating for problems created elsewhere in the chain.

Dan Culverhouse, founder of Fraction Flow and a veteran of Tesco and Alshaya Group, builds on this, talking about how the ripple effect of a single decision made anywhere in the business sends consequences cascading through operations, warehousing and, ultimately, the customer.

His session promises practical tips on connected decision-making and how better visibility and technology can turn hidden volatility into measurable performance gains.

For senior leaders juggling competing functional targets, this session reframes a familiar frustration — “why doesn’t the rest of the business understand what we deal with?” — as a solvable, quantifiable business problem rather than an inevitable cost.

Why attend: If your warehouse and transport teams are optimising separately rather than together, this session, and the panel discussion that follows, offers an opportunity to examine and ultimately eliminate costs that don’t show up on either team’s dashboard alone.

Tomorrow’s Warehouse Manchester takes place at Emirates Old Trafford Cricket Ground on 30 September. Entry is free, food and parking are included, and attendees can earn CPD points while networking with peers.

Register free here: https://registration.tomorrowswarehouse.live/register