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Briggs inks Maximal dealership agreement

22 February 2023

Following the acquisition of Maxim GB and Neckar Forklifts by Briggs Equipment, the firm has entered into a distribution agreement with Maximal Forklift (Zhejiang) Co Ltd (a subsidiary of Hyster-Yale Group) for the importation and supply of Maximal-branded forklifts in the UK.

MAXIMAL IS a leading Chinese lift truck manufacturer specialising in the design, engineering, production and distribution of utility and standard trucks. These trucks deliver a broad array of solutions aimed at meeting the specific material handling needs of its customers. 

In distributing the Maximal product, Maxim GB and Neckar Forklifts will operate as a separate and distinct distribution channel within the Briggs Group.

Briggs Equipment group managing director Peter Jones, says: “We are delighted to have secured a distribution agreement for the Maximal product in the UK. This not only provides Maxim GB and Neckar Forklifts with an excellent product range for their customer base, but also expands the Briggs Group’s proposition into utility forktrucks through this separate distribution channel.  We are also pleased to further expand our relationship with Hyster-Yale Group, our long-standing partner.”

Ian Capes, managing director of Maxim GB adds: “We are excited about the opportunities that the Maximal product offers to Maxim and Neckar. The broader range of product manufactured by Maximal will allow us to provide an even more comprehensive solution to our customers.”

Alan Blyth, director Maximal Sales and Dealer Development Europe comments: “Maximal sees Maxim GB and Neckar Forklifts as excellent long-term partners sharing our significant growth objectives for the UK market.”

For more information, visit briggsequipment.co.uk