Beko responds to supply chain challenge

AT BEKO, we see this challenge as an opportunity to support supply chain agility, and in doing so drive measurable sustainable improvements across our ecosystem. With 40 production facilities across 13 countries, digitalisation and automation are core pillars in achieving resilience. Our approach uses advanced technology that integrates sourcing, planning, and distribution into a connected ecosystem. Through investments in scenario planning, predictive analytics, logistics cost modelling and AI-powered demand-supply management, companies can be proactive with strategic decision-making.

We’re using logistics visibility tools to further improve this integration, transforming logistics from a black box into a strategic command centre. Every stage of the process, from suppliers to warehouses to final delivery, is monitored and optimised to ensure compliance and efficiency. This allows for smarter trade-offs between cost, service levels, and inventory, embedding resilience and adaptability into the system itself.

Digital transformation in a sustainable supply chain gains further momentum when combined with automation, and we are implementing automation across both physical workflows and system processes. From continuous-route optimisation to self-driving forklifts, and automated vehicle loading in dark warehouses to Robotic Process Automation (RPA) to handle repetitive tasks, these technologies reduce errors, increase throughput, and establish the groundwork for much higher automation maturity by 2027.

Our relations with our suppliers are always considered through the lens of sustainability, which remains the cornerstone of our business ethos. Through a data-driven framework we call our Supplier Sustainability Index, we’re working with nearly 2,700 direct material suppliers across 60 countries to extend the impact of digital transformation across our entire supply chain ecosystem. In practice, this means developing awareness, creating operational synergies, and fostering innovation that aligns with our net-zero targets. High-performing suppliers gain eligibility for a customised early payment program and changes they make directly feed into our product innovation pipeline. The result is a supply chain engineered for sustainable co-creation.

Today, the anti-fragile supply chain is a smart one. We are focused on building it one that improves and elevates its performance through disruption not by adding complexity, but by leveraging technology to create simplicity and visibility across our vast global network.

By weaving digital transformation and sustainability into the fabric of our supply chain, we are creating a resilient value chain capable of thriving in a volatile world.

Cem Kural, chief purchasing, supply chain and digital officer, Beko