Supply chain optimisation is broken: the arrival of SimPath aims to fix it
When single-scenario supply chain network analysis models fall short, consider a new multi-dimensional approach to supply chain optimisation.
SUPPLY CHAIN optimisation is still being driven by models that have remained largely unchanged for decades, but as global networks become more complex, fragmented and volatile, those tools are no longer fit for purpose.
SimPath, a supply chain network design software, provides multi-dimensional scenario analysis in minutes, rather than single scenario analysis that previously would take hours or even days to achieve.
SimPath’s powerful optimisation engine evaluates and optimises thousands of network configurations in parallel using advanced AI and simulation techniques to reveal optimised supply chain network designs. It enables both rapid tactical improvements and large-scale greenfield network design transformations, while optimising transport, facilities, and operations simultaneously. This multidimensional approach uncovers hidden efficiencies and cost savings that traditional, siloed tools fail to identify.
The platform enables structural, geographical and statistical visualisation of complex supply chain networks, helping supply chain leaders to better understand the performance, cost, resilience, service levels, and sustainability of their supply chain.
SimPath is already being adopted by leading global organisations and delivering millions in savings. CHEP, the biggest pallet logistics network in the world, with approximately 80% of the world’s consumer goods travelling on its pallets, uses SimPath to model and optimise its network of over 10,000 locations, delivering real-world savings of over €30 million annually.
Harry McCarney, CEO of SimPath, explains how this technology addresses the status quo: “Global supply chain networks are interconnected, dynamic and multidimensional. Many of these networks are facing widespread disruption, which demands a deeper understanding of how the supply chain system is behaving. Single dimension analysis of supply chains has, historically, been dependent on linear programming and mixed integer programming – spreadsheets, static models or heavily constrained optimisation tools.
“SimPath takes a completely new approach to network design. The platform models the interconnectedness of complex global supply chain networks, empowering supply chain teams to test thousands of scenarios simultaneously, rather than relying on a single ‘optimal’ answer. The results reveal patterns, trade-offs and tipping points that traditional approaches miss.”
SimPath was built to handle the complexity of modern supply chains. The platform transforms large, interconnected datasets into intuitive visualisations and clear, actionable insights. It enables organisations to understand and evaluate trade-offs across critical performance metrics, supporting more confident, data-driven decisions for strategic transformation.
“Supply chains aren’t linear systems, but most optimisation tools still treat them that way. That’s why so many decisions look right on paper but fail in reality,” continues McCarney, “SimPath helps organisations uncover how their networks truly behave, so they can act on insight rather than assumption.”
Harry is CEO of SimPath. In 2015, Harry founded Hack and Craft, now a global Data Science agency, that has designed and built pioneering solutions that drive the supply chains of world-leading organisations, including CHEP, Schneider Electric, RS Components, AkzoNobel and others.
Through these engagements, Harry identified a pressing industry need for multi-dimensional Network Design technology that can handle the complexities of modern supply chains. This led to the creation of SimPath.
Today, SimPath is being rapidly adopted by organisations including CHEP, Trelleborg, Nordic Pharma and others seeking to build more efficient, resilient and sustainable networks.
Harry is a Guest Lecturer at the University of Sussex, delivering postgraduate lectures on applications of Network Science and AI to supply chain and logistics optimisation.
SimPath is headquartered in London and its routes to market are predominantly direct, but with growing partner relationships with supply chain consultants and advisors. SimPath is also a Partner of SAP and Salesforce.
SimPath typically starts customer engagement with a 30 day free trial. Following this period, they then are upgraded to a monthly platform fee and pay for credit usage in the platform.
