Troublesome conversion rate
IMRG asks can improvements in the delivery and return proposition give retailers a boost?
IMRG asks can improvements in the delivery and return proposition give retailers a boost?
If on the 25th of November this year you hear people cheer, did they succeed in grabbing the latest Black Friday deal, or did England score against Germany? I know my preference… says IMRG’s Andy Mulcahy.
After an extraordinary year of twists and turns in the world of eCommerce, Andy Mulcahy says there’s one question on everyone’s mind as we look to the future…what does it all mean for peak trading?
A bumper retail peak period expected online? Hard to see otherwise, says Andy Mulcahy, Strategy and Insight Director, IMRG who speculates on the shape of Peak 2020.
Online retail is a sector that’s hugely reliant on technology in order to function effectively and efficiently. Consequently, there is an awful lot of jargon that we in the industry become used to and assume everyone understands says Andrew Starkey, head of e-fulfilment, IMRG.
Online retail landmark as more orders are taken using ‘next day’ delivery rather than ‘economy’ for first time.
Better returns and in-transit information is key to improving online delivery experiences, says IMRG.
Retail, it would be fair to say, is a sector that is going through a period of fairly seismic upheaval at the moment, says Andy Mulcahy, Strategy and Insight Director, IMRG. But the impact of the rate of change in retail is not just restricted to the high street; there are multiple factors exerting pressure on retailers to find cost-savings and optimise performance across all areas of the business.
Andy Mulcahy, strategy and insight director, IMRG has dubbed the Black Friday ‘season’ Blackvember to take into account a sustained period of discounting and marketing around the day. The supply chain needs to take into account the likely pattern of online sales to avoid being swamped.
With excellent weather and the start of the sale season signalling the arrival of summer, online retail sales rose by +8.5% Year-on-Year (YOY) in June, according to the latest IMRG Capgemini eRetail Sales Index.
The IMRG 2020 Returns Review, supported by Metapack Returns, examines the developing expectations of shoppers and increasing challenges for retailers to make Returns work.