Good, good, double good

Posted on Thursday 26 March 2026

Health food brand Good Good has partnered with 3PL, which will provide multi-channel fulfilment across D2C, Amazon Seller Fulfilled Prime (SFP) and wholesale distribution into Holland & Barrett.

THE BRAND joins 3PL’s growing food and drink portfolio as a 3PL Flex customer, benefitting from scalable warehousing and fulfilment solutions designed to support a mix of D2C and B2B sales channels.

3PL’s accredited warehousing, which incorporates both the Fulfilment House Due Diligence Scheme (FHDDS) and ISO 9001 quality management certification, was a key factor in GOOD GOOD’s decision. The ability to support 6-day fulfilment for Amazon SFP was also essential for meeting customer expectations in the UK market.

Steve Rigby, head of fulfilment and delivery at 3PL, said: “By acting as a single fulfilment partner across both their D2C and B2B channels, we’re able to simplify operations and give the team complete confidence in their logistics.

“With our fulfilment platform 3PL Fusion integrating directly into their systems, all orders flow seamlessly while stock levels are updated in real time.”

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