Highly automated fulfilment centre nets five-star safety rating
Amazon has received a five-star accreditation for the Sutton Coldfield fulfilment centre from the British Safety Council.

THE COMPREHENSIVE audit of Amazon’s Sutton Coldfield fulfilment centre highlighted ‘exemplary best practice’ and concluded that the health, safety, and wellbeing activities at the robotics-led site ‘sets the industry benchmark for safety excellence, not only among Amazon facilities but across the entire warehouse and logistics sector’.
The team achieved an exceptional score (over 95%) after auditors checked against a series of factors including associate safety and wellbeing, regulatory compliance, and proactive risk management. The report author also stated that health, safety, and wellbeing ‘are not just compliance-driven priorities but core to [Amazon’s] organisational identity and long-term success’.
The £550 million Sutton Coldfield fulfilment centre launched less than two years ago and employs approximately 2,500 people in roles ranging from engineers, robotics specialists, HR, IT, Finance, and Health and Safety professionals to Operations managers and teams who pick, pack, and ship customer orders.
Amazon UK country manager John Boumphrey said: “We’re delighted to receive this accolade from one of the world’s leading health and safety organisations which both endorses and celebrates the great work of our Sutton Coldfield and UK teams.”
The British Safety Council audit concluded ‘what sets [Sutton Coldfield] apart is its holistic, data-driven, and people-centric model where safety and wellbeing are not merely compliance requirements, but core strategic enablers’.
In the UK, Amazon had a RIDDOR (Reporting of Injuries, Diseases, and Dangerous Occurrences Regulations) rating over 75% lower than UK warehousing businesses in 2023/24.