IGD predicts online grocery growth
The online channel has experienced exceptional growth in recent years and is set to remain the fastest-growing retail channel globally through 2029.
IGD’s LATEST Online Retail Trends Report reveals that this growth will add $164 billion in sales, bringing the channel’s total to $646 billion by 2029. It is also expected to gain the most market share of all modern grocery channels, increasing by 0.5% to reach 6.3%.
The report highlights that while Asia will lead in absolute sales growth, Australasia will see the fastest growth rate, and North America will remain a hub for innovation, with Walmart and Amazon continuing to dominate. However, this growth comes with profitability challenges. As online penetration deepens, grocery retailers are under pressure to manage rising operational costs and protect margins.
IGD’s Online Retail Trends Report 2025 can be downloaded here.
