Maidenhead midbox scheme gets green light
Commercial real estate investor, developer and asset manager, Firethorn, has secured planning permission to redevelop its 9.75-acre site on Norreys Drive, Maidenhead, into a three-unit industrial park.

By Liza Helps, Property Editor, Logistics Matters
THE ROYAL Borough of Windsor & Maidenhead has granted permission for the demolition of the existing buildings and delivery of approximately 205,000 ft2 of new industrial and logistics space, accompanied by office accommodation and outdoor amenity space.
Firethorn acquired the site in December 2025, which is situated in an established business district, adjacent to the Concorde and Vanwall business parks, it has operated as a manufacturing facility for 70 years, with previous occupiers including Beecham’s, GSK and Haleon PLC.
Once operational, the site is expected to support up to 530 full-time equivalent jobs, and generate an estimated £17.6 million in annual economic value for the local economy. A further 80 jobs are expected to be created during construction.
Firethorn Director and Head of Industrial & Logistics James Sanders, said: “By replacing a facility no longer fit for purpose, with a high-quality development, Firethorn expects to attract a diverse range of occupiers, bringing new jobs and investment to the local economy.”
Norreys Drive is located adjacent to Junction 9A of the A404(M), less than one mile of Junction 8/9 of the M4 motorway.
Work is due to start later this year, with completion expected in early 2028.
Firethorn was advised by Quartz Project Services, UMC Architects, Quod, and Velocity Transport Planning. Firethorn is represented by agents CBRE, LSH and Cogent.


