Marks & Spencer expands partnership with Zalando
The retailer has signed a partnership agreement with ZEOS, the B2B unit of Zalando, to fulfil its entire online direct-to-consumer orders in continental Europe covering 21 markets.
M&S FIRST partnered with Zalando Fulfilment Solutions (ZFS) in 2022 for its marketplace business in Europe, for orders placed directly through Zalando, About You and Amazon. In the last quarter, M&S has seen rapid growth online, with Zalando sales +131% vs LY.
The new agreement will enable M&S to take advantage of ZEOS’ inventory efficiency, creating one single stock pool as well as an advanced order management system for Fashion, Home & Beauty products sold in Europe from early next year.
M&S is hoping to cut delivery times by up to 2-3 days.
The ambition for M&S’s International business is to build a global omnichannel business which are capital light. ZEOS’ operational infrastructure will support M&S’ online growth, delivering an expected sales uplift of up to 30%, while also reducing logistics cost by up to half, and improving operating margins.
