Poundland creates second ‘digital’ warehouse

by Liza Helps Property Editor, Logistics Matters

Poundland bought the warehouse from Fulton's Frozen Food, and it currently works as a chilled and frozen food hub employing 77 people – Poundland is intending to expand that to 200 by December.

The improved hub will service the ecommerce side of the business following Poundland’s acquisition of Poundshop.com in 2022 which has seen orders more than double under Poundland ownership.

At present fulfilment takes place out of the company’s Wednesbury operations centre in the West Midlands but its operations are running close to full capacity, adding Darton as the discount retailer’s second digital centre will enable Poundland to continue to expand its digital business at pace. 

Poundland said it intends to merge Poundshop and Poundland’s websites this summer allowing customers to shop an expanded Poundland range online for delivery to their homes.

“We’re extremely proud to bring good jobs news to Barnsley and South Yorkshire,” said Poundland director of digital Tom Hill.

“Since bringing Fultons into our family as we’ve built our food offer, we’ve made Darton a true centre of excellence in the buying and distribution of chilled and frozen ranges for a rapidly growing number of stores.

“We now look forward to building a team at Darton that can help us also expand our digital business as we offer our customers more ways to shop at Poundland.”

Poundland is on track to add over half a million square feet of new space this financial year as it opens and relocates stores. It has already opened and relocated 33 stores in FY23 and expects to have opened around 50 by the end of September.