‘Powered by Better’ – the new identity for Europa Worldwide Group

CELEBRATING ITS 60th anniversary, the logistics provider launched a new brand identity and company manifesto: “Powered by Better.” The refresh signals a new era of expansion for the Kent-based firm, which has quadrupled in size over the last 13 years and has vastly expanded its Air & Sea freight and 3PL Warehousing divisions, despite increasing global economic volatility.

On 3 March, Europa Worldwide Group hosted industry leaders, journalists and broadcasters at its Kent headquarters for the official launch of its new strategy, alongside the unveiling of liveried vehicles carrying the “Powered by Better” branding.”

A Model for Frictionless Trade

Since the implementation of post-Brexit trade rules in 2020, Europa’s road freight division has moved double the volume of goods of its nearest competitor, transporting £11.2bn worth of products between the UK and the EU. This achievement is anchored by Europa Flow, the company’s pioneering “frictionless” delivery solution, powered by a proprietary software system, that eliminates customs delays for SMEs and global corporations alike.

Recognised as providing a new paradigm for logistics companies moving goods between the UK and the EU, Europa’s customers credit Europa Flow with ensuring their businesses continued operating smoothly during a period of acute disruption.

“The last six years have been a litmus test for the UK logistics sector,” said Andrew Baxter, CEO and Owner of Europa Worldwide Group. “While others saw obstacles, we built bridges. Moving £11bn worth of goods in such a complex climate proves that with the right innovation, British exporters remain resilient and competitive.”

The ‘Powered by Better’ Manifesto

The new brand identity, featuring striking new vehicle livery, emblazoned in Europa’s instantly recognisable red and white colourway, is more than a visual update. It represents a commitment to delivering three core pillars, which the company unveils today: Smarter Solutions, to Wow every Customer, and Always Win on Value.

“‘Powered by Better’ perfectly communicates our DNA,” Baxter continued. “In logistics, you cannot settle for second best. We work relentlessly to find the marginal gains that give our customers a market-leading edge. As we celebrate 60 years since our founding in 1966, we aren’t just looking back at our heritage—we are asserting our role as the company-of-choice for the next generation of global traders.”

Global Expansion & Innovation

From its roots as the first express service provider to Europe, Europa now employs 1,300 people across 30 global sites and operates in 160 countries. The group’s diversified portfolio comprises:

• Europa Road: Offering a unique Money Back Guarantee on European freight.
• Europa Warehouse: Managing over one million sq. ft. of automated and manual fulfilment 3PL space in Corby, Dartford, and Birmingham.
• Europa Air & Sea: Rapidly expanding with strategic hubs in Hong Kong, China, the UAE, India and the UK.

With its own dedicated customs specialists, bonded warehousing and global end-to-end air and sea supply chain expertise, Europa Worldwide Group is well positioned as the UK’s trade strategy focus shifts towards emerging markets.

“We have 60 years of experience as our foundation and a family of employees committed to delivering for customers no matter the challenge that confronts them,” concluded Baxter. “Whether it’s moving goods across the Channel Tunnel or the South China Sea, we are ready for the next 60 years. We are Powered by Better.”