Q-commerce partnership reveals new direction for UK supermarkets

This is the first brand partnership between a quick commerce company and grocery retailer that extends beyond commercial aspects to include co-located physical warehouses within Tesco's existing retail stores.

The commercial and real-estate partnership started in Thornton Heath, Croydon. The partnership will then be expanded to additional locations in the coming months, offering consumers across the capital.

Gorillas and Tesco will establish co-located warehouses within Tesco stores, utilising the existing Gorillas business model of micro-fulfillment centres to enable delivery of groceries within minutes for their combined customer base. The commercial partnership will grant Tesco customers access to its products, available for delivery in minutes via Gorillas, while unlocking an extensive selection of Tesco’s product range to Gorillas’ customers through the Gorillas app.

Gorillas has launched over 200 micro-fulfillment centres across the world in less than a year and a half.

Jason Tarry, CEO UK & ROI at Tesco said: “By working with Tesco, Gorillas is able to utilise invaluable retail space at a wide-spanning network of stores across the UK to further optimise its national, and global, expansion.”