THE DEAL builds on a partnership that began in 2024, under which THG Fulfil handles fulfilment and courier management for the home, leisure and garden retailer as it invests in strengthening its online offer.

CDS Superstores relies heavily on THG Fulfil’s warehouse automation, with 95% of units sold passing through some form of automation during fulfilment. This includes a fleet of Geekplus goods-to-person robots, which work alongside THG Fulfil’s proprietary software to deliver home and garden products to households across the UK.

Ben Exall, group chief digital & marketing officer at CDS Superstores, said: “We’re investing in technology to make it easier for customers to find and shop our products online, alongside our expanding store network. Extending our partnership with THG Fulfil gives us the capacity and flexibility to support that growth, with reliable delivery that customers can depend on.”

Tom Killeen, COO at THG Ingenuity, added: “We believe fulfilment is the centre of customer excellence and brand reputation, and we look forward to continuing to offer CDS Superstores a best-in-class fulfilment service experience for their customers.”