AI-powered delivery
GENTLY, AN AI-powered logistics firm, has delivered its first item in Los Angeles.

The firm is a last-mile delivery provider that partners with retailers and leverages artificial intelligence and predictive data to store goods closer to the customer. Gently seeks to create a ‘fully decentralised supply chain in America by 2040’.
Inventory is stored in nano-fulfillment centres in local communities. These are provided by Gently but owned and operated by individuals, who also deliver items to customers. This enables last-mile delivery drivers to leverage appreciating assets, such as their property, instead of depreciating assets, and gives them an opportunity to generate income from the supply chain, not just from last-mile delivery.
Gently co-founder Elian Pres-Gurwits, says: “99.9% of the businesses across the US are small businesses, and decentralising the supply chain will drive growth and unlock new opportunities for local retailers, last-mile delivery, and entrepreneurs.
“The 'gig economy' has failed to live up to the hype, and bringing fulfilment centres closer to consumers provides job security and long-term certainty for those in last mile delivery.”