AutoStore hits major installation milestone in EMEA

THE EMEA region features 931 active systems across 35 countries, with an additional 172 systems pending installation.

AutoStore chief commercial officer Keith White, says: “Every AutoStore system is more than a warehouse upgrade, it’s a high-throughput advantage. Passing this milestone in EMEA shows that fulfillment is not just a back-end operation anymore. It’s a front-line advantage. Our customers are using AutoStore to stay ahead, no matter how fast demand moves.”

To lead this next phase in the region, Frode S. Robberstad has been appointed President of EMEA. Robberstad (pictured) has been with AutoStore since the very beginning and was the first person to operate an AutoStore system in a live environment back in 2002. Since 2017, he has played a key role in building AutoStore’s partner network and commercial footprint across the region.

Robberstad concludes: “AutoStore has always been about solving meaningful challenges through smart, scalable automation — and we’re just getting started. This new chapter is about speed, proximity, and accountability. By aligning teams under a shared mission and putting decision-making closer to the market, we’re strengthening our ability to grow with our partners and support customers in an even more impactful way.”