Boost checkout conversion

IT’S VERY different online where it’s common for shoppers to abort their purchases for a variety of reasons, leaving millions of pounds worth of orders in their carts.

Natasha Jones, European Channel Manager, SmartFreight, says: "When customers commit to a purchase, an ecommerce business that doesn’t have an integrated Carrier Management Solution (CMS) is likely to be manually processing the same data multiple times through different systems which is time-consuming and raises the risk of human error."

This increased reliance on ecommerce puts even greater pressure on businesses to deliver goods and parcels efficiently and effectively to avoid customer disappointment. Those with the slickest operations are able to cope best with the dramatic shift to online sales.

Businesses also need to consider customers who place numerous orders, not necessarily at the same time, but are anticipating receiving them on the same day. Why despatch multiple parcels to one address when an integrated CMS will consolidate all the orders placed in one day to send out as one consignment, reducing shipping costs, product miles and helping the environment?

That’s the beauty of an integrated CMS: businesses can slice and dice their distribution pie any way they like to suit specific needs. It’s all about making a commercial decision based on customer requirements. For the retailer, there can be so many cost and efficiency benefits sitting behind this simple interface.

Whether price, volume, delivery service or environmental impact are at the top of the shipping priority list, an integrated shipping platform and delivery tracking technology offer quick and flexible solutions for e-commerce so that the customer experience is the best it can be – and, ultimately, so that fewer carts are abandoned midway through the process.

For more information, visit www.smartfreight.com