BYD signs Translift as forklift dealer

Established in 1964, Translift is famed for designing and manufacturing the Bendi articulated VNA truck. From its West Midlands facility, the agreement will see Translift responsible for the sale and service of BYD Iron-Phosphate battery-powered material handling equipment alongside the Bendi product to customers ranging from single-truck users up to the UK's household-name high street grocery chains.

Translift managing director Paul Berrow said: “We see considerable synergy between the brands in areas such as lower Total Cost of Ownership (TCO), innovative engineering, and industry-leading levels of efficiency backed by a watertight warranty. Our team is highly experienced in explaining to customers the concept and benefits of equipment that are not just ‘me too' products, so this is the perfect fit.

“BYD manufacturers technologically advanced products that need to be sold the correct way, and our sales and service teams have all the necessary skills and experience working for decades with bespoke products that develop to suit an ever-changing industry. Translift is at the forefront of innovation, as is BYD, and we see this as a tremendous opportunity to grow the customer base for environmentally friendly lithium iron phosphate trucks in the UK.”

BYD country manager for UK & Ireland Paul Grady, who brokered the deal between BYD and Translift, added: “This is a very exciting development for BYD Forklifts in the UK, and we are looking forward to working with Paul Berrow and his team at Translift. They have considerable experience in convincing customers to think outside the box when considering ways to streamline their logistics operations, and in this regard BYD will sit very comfortably within their portfolio of innovative solutions. Translift is run and staffed by very professional people, all of whom are well-versed in the workings of electric material handling equipment.

“Translift is a long-established and dependable supplier, so entrusting them with the BYD brand was an easy decision to make. In particular, they have a large and highly-qualified mobile service team of 35+ engineers who will help ensure BYD's customers receive the rapid and professional aftersales backup customers expect from a premium brand supplier.”

BYD Europe's forklift director Blade Feng concluded: “The addition of Translift to our network of UK dealers represents a real feather in the cap for BYD, and ensures our customers will enjoy exceptional support wherever they are located.”

Visit www.bydforklift.com and www.translift-bendi.co.uk