Corrugated character
Confederation of Paper Industries (CPI) Corrugated Sector is backing an innovative and high-profile Europe-wide campaign promoting the major economic and environmental advantages to the supply chain of Corrugated Packaging.
European Federation of Corrugated Board Manufacturers (FEFCO) has created a video featuring brand ambassador ‘Mr Corrugated’, which can be seen at: www.mrcorrugated-film.eu. The video focuses on the ‘five easies’ of shelf ready packaging (SRP) for retailers – it’s easy to identify, easy to open, easy to get on shelf, easy to access and easy to flatten and recycle – as well as its core message.
The animated character’s portrayal of corrugated’s economic, protective, recyclable and renewable qualities in a fun way will reinforce the fundamental benefits that this versatile packaging can provide for logistical operations in a wide range of industry sectors.
