Diageo embarks on HVO trial

Posted on Monday 11 December 2023

THE DRINKS leader has teamed up with freight management firm Zeus to begin ambitious Hydrotreated Vegetable Oil (HVO) fuel trials in the UK. 

The appointment will see Zeus handle over a third of Diageo’s UK bottle to recycling plant distributions, further strengthening both companies’ dedication to cutting greenhouse gas emissions and driving sustainable best practices.

The project is poised to save Diageo approximately 1,800,000kg of CO2e per year, equivalent to the amount of carbon sequestered by 2,147 acres of US forests in a single year. Under this new trial, Zeus will initially handle 50 trucks per week fuelled by HVO across 14 major UK transport routes, with plans to expand operations into Europe in early 2024.

Diageo GB Logistics procurement category specialist Philip Byrne, says: “It was apparent from Diageo’s first interaction with Zeus that there was an alignment on values. 2030 is quickly approaching, so Zeus’s focus on sustainability and diversity was a massive selling point. Their scalability partnered with their flexibility has been a great addition to our business and we are looking forward to what the future of our partnership has in store.”

In 2022, Zeus launched Freight Connect, a fully managed, low-carbon multimodal solution, combining its proprietary technology with clean HGVs fuelled with HVO, electric-powered rail freight and emission reporting backed by the Global Logistics Emissions Council (GLEC).

For more information, visit www.yourzeus.com

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