Digital transformation for global tea leader

The deal with help Ekaterra to break down silos, and introduce concurrent planning to enable a more agile, and accurate supply chain. 

A major consumer products company, ekaterra is the largest tea business in the world, with brands such as Lipton, PG tips, T2, TAZO and Pukka. Based in Rotterdam, Netherlands, ekaterra is present in more than 100 countries, with 11 production factories. The company will use the Kinaxis RapidResponse platform to gain full transparency across its entire supply chain, helping it to better manage disruption and make smarter decisions, faster.

“Our supply chains begin with a tea leaf then become products for some of the biggest tea brands, enjoyed by people all over the world,” said Abhisek Biyani, IT Enterprise Application Director, ekaterra. “To be able to plan accurately on such a large scale, while also remaining agile to global disruption was very important both for us as a company and to our planners. Kinaxis’ platform aligned with our business’ needs, and we are excited to work with them as our business changes and evolves, as does our approach to supply chain planning.”

With Kinaxis, ekaterra will have complete transparency of its supply chain, the ability to run multiple simulations and collaborate in real-time and leverage a full suite of applications to give the agility and flexibility needed to react to market volatility and changes in demand. Ekaterra joins a growing consumer products (CPG) customer ecosystem within Kinaxis.

“To ensure consumers are able to enjoy a beverage that is fresh and cultivated with care, companies like ekaterra in the food and beverage industry require a high level of speed and accuracy in their supply chain. The only way to achieve that is through the right planning technology,” said John Sicard, Kinaxis CEO. “We are excited to work with ekaterra on their digital transformation and to help them achieve all of their supply chain goals.”

For more information, visit www.kinaxis.com