Flexible solution for Omnichannel logistics
Supplying drug store chains and grocery stores with shampoo, hair care products and styling mousse is usually pretty straightforward. But sources of products used by professional stylists, or trendy products from smaller insider brands, are few and far between.
Among these exclusive suppliers is HAGEL, a lifestyle company based in Hamburg, Germany. What began as a single hair salon 19 years ago has become a company known well beyond the gates of Hamburg.
HAGEL now has 15 hair salons and the last 15 years, it has also operated an online store for premium hair care and styling products sold exclusively through salons.
“Opening an online store was more or less a spontaneous idea,” says HAGEL CEO Michael Heß, the brains behind the successful business idea. With 500 brands and over 30,000 different hair care and beauty products, HAGEL is now one of the leading European omnichannel suppliers in this market.
In 2016, Heß decided to join forces with Swisslog to take the leap into modern logistics. “Because of our company’s growth, we faced a major challenge: finding a future-proof solution for our in-house logistics,” explains the Hamburg entrepreneur.
To find out more about the solution Swisslog delivered for HAGEL, read the full case study at www.swisslog.com/hagel
