FOOTASYLUM HAS tasked THG Fulfil as principal contractor and technology provider to implement an AutoStore system.

The project is being delivered within a three-month build programme, with first order go-live targeted for September 2026. 

Footasylum CEO Hannah Mercer, said: “As Footasylum continues to grow, we are committed to investing in the infrastructure that will support the business today and long into the future. Our fulfilment operation is a critical part of that, and this project represents one of the most significant investments we have made in the business in recent times.”

THG is also a retailer, fulfilment partner and user of AutoStore systems and is now re-purposing its expertise to implement systems as an integrator.

The implementation will see 85 AutoStore R5 robots deployed across more than 96,000 bin locations, with 24 carousel ports and 100% of Footasylum’s live SKU range stored within the AutoStore grid. The system will run on THG Fulfil’s proprietary SaaS infrastructure, including its WCS.

For Footasylum, the implementation aims to enhance operational efficiency, optimise space utilisation and scale capacity in line with the retailer’s growth ambitions. 

The Robotics-as-a-Service (RaaS) commercial model removes the traditional barriers to entry for a first major automation project, giving access to enterprise-grade infrastructure without the capital commitment.

Hannah Mercer continued: “Working closely with THG Fulfil, we have designed a solution tailored to the specific demands of our operation and the increasing breadth of our offer. As our product range expands and the business evolves, it is vital that the infrastructure underpinning it keeps pace.

“This investment gives us a materially more advanced fulfilment platform – one that helps us manage greater complexity, improve the flow of products through the operation and lay the groundwork for the next stage of Footasylum‘s development, all while continuing to deliver for our customers.”