Global forwarding plays role in Joseph Joseph extending 3PL deal
Joseph Joseph, the design-led British kitchenware brand, is extending its partnership with XPO Logistics to handle its global forwarding from China to XPO Logistics’ warehouse in Rugby, Warwickshire, UK.
XPO LOGISTICS has already been working with Joseph Joseph for six months as it augments its logistics strategy to scale its UK and international operations across direct-to-consumer (D2C), business-to-business (B2B), retail, and e-commerce channels.
Extending this contract to now include global forwarding means XPO Logistics will manage Joseph Joseph’s orders, supplier profiles, the logistics of moving freight from China to the UK, and the end delivery to the e-fulfilment hub in Rugby. XPO Logistics will manage the entire supply chain, from source to end-customer delivery.
XPO Logistics proprietary technology provides end-to-end visibility from order creation through delivery to the end customer. The portal connects every milestone in real time: orders, purchase orders, container movements, customs milestones, arrivals, and final distribution.
Behind the scenes, AI-driven automation accelerates the customs clearance process by validating data, flagging discrepancies, and streamlining documentation long before the shipment reaches the border. This reduces delays, improves accuracy, and ensures shipments flow through customs faster and more predictably.
Sacha Vaughan, chief supply chain officer, Joseph Joseph said: “We’ve been delighted with the progress we’ve made with XPO Logistics since our partnership began six months ago. So, expanding the partnership to include our global forwarding needs was an obvious choice. The dedicated account management team we’re working with are experts in their field, whether in global forwarding or integrating their excellent technology with our own. I’m happy to know that all our logistics needs are being taken care of by such a highly experienced partner.”
