New appointment

Posted on Monday 13 October 2025

Beaverswood has appointed Will Longstaff as business development manager.

Beaverswood has appointed Will Longstaff as business development manager.

WELL KNOWN across the industrial supplies sector, Will brings extensive experience, a friendly and collaborative approach, and a strong network of industry relationships. He will focus on developing and nurturing partnerships, driving growth with new and existing customers, and supporting Beaverswood’s reseller network throughout the UK and the USA.

“Will’s reputation precedes him,” says Stephanie Gentle, managing director at Beaverswood, “He’s widely respected, approachable, and brings exactly the kind of energy and know-how our partners value. We’re delighted to welcome him to the team and excited about the opportunities his appointment will unlock for our resellers.”

Commenting on his new role, Will Longstaff adds: “Beaverswood has an excellent standing in the market, and I’m thrilled to be joining such a well-regarded business. I’m looking forward to working closely with our reseller partners to help them win more projects and deliver even greater value to their customers.”

Will’s appointment underscores Beaverswood’s ongoing commitment to investing in talent and strengthening partnerships across the industrial supplies market. This forms part of parent company IWS Group’s wider strategy to build growth and innovation through its family of specialist businesses.

 

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