Norbert Dentressangle is now XPO Logistics
XPO Logistics, which became a top ten global supply chain provider with its acquisition of Norbert Dentressangle in June, has launched a major advertising campaign in Europe based on the theme: ‘Welcome to the next supply chain generation’.
The campaign, which reinforces that Norbert Dentressangle is now XPO Logistics, focuses on the company’s commitment to providing customers with responsive solutions, both locally and globally.
The hallmark of the XPO Logistics brand – an iconic shade of red worn by all employees – is featured in the new ads, which will appear across France, the UK and Spain (the company’s top three European markets), as well as Italy and the Netherlands, through the end of July.
