THE PARTNERSHIP follows Autobrite Direct’s decision to reinvigorate its brand among automotive enthusiasts and professional detailers, supported by investments in customer acquisition, product development and operational excellence.

Under the agreement, Prolog will manage fulfilment for Autobrite Direct’s complete portfolio, including products such as snowfoams and pre-wash cleaners, car shampoos, wheel and tyre cleaners, sealants and interior cleaners. Prolog will provide a fully integrated fulfilment solution encompassing stock management, warehousing, picking, packing and nationwide distribution for direct-to-consumer orders placed through Autobrite Direct’s website.

Prolog’s flexible solution will address a number of fulfilment challenges including orders that vary from individual consumer purchases through to larger, multi-item shipments for professional users and the fact that some products require specialist handling due to their size, weight and liquid content, with some containers reaching up to five litres. Its scalable fulfilment infrastructure will support Autobrite Direct’s growth ambitions while providing the flexibility to also accommodate seasonal demand fluctuations.

Alan Lockington, director at Autobrite Direct, said: “Our products are engineered to deliver professional-grade results and have built a reputation for market-leading performance, reliability and finish. As we invest in the next stage of our growth, it is essential that our fulfilment operation reflects the same high standards that customers expect from our brand. From the moment an order is placed through to final delivery, every touchpoint matters. Prolog demonstrated a clear understanding of our business, our customers and our ambitions, giving us confidence that they can support our continued growth while maintaining the quality and service standards that define Autobrite Direct.”

Steph Mitcheson, business development director at Prolog, added: “Autobrite Direct is a highly respected brand with a loyal customer base and ambitious plans for growth. We are delighted to have been selected as its fulfilment partner at such an important stage in the company’s development. This partnership represents another important milestone in our own growth strategy and reinforces our position as a trusted fulfilment provider for ambitious brands operating in competitive markets.”