Soaring sales for Bobcat

Posted on Tuesday 21 October 2025

Bobcat’s Machine IQ Telematics system has exceeded 30,000 units sold in Europe.

Bobcat’s Machine IQ Telematics system has exceeded 30,000 units sold in Europe.

LAUNCHED IN 2019, the manufacturer’s proprietary telematics platform empowers customers and dealers with near real-time access to critical machine data, helping improve efficiency, enhance security and maximise uptime.

The system is primarily targeted at the construction industry, but also applies to telehandlers and compact loaders with fork attachments used in handling applications.

Bobcat’s counterbalance and warehouse forklifts use another fleet management product.

Options

Installed at the factory or by dealers as aftermarket kit, Machine IQ connects supported Bobcat models to the cloud, enabling customers to act sooner, reduce risk and keep their equipment running at its best. Features such as maintenance progress tracking and machine grouping are included in the Standard Package, which is free for the first two years. Geofencing, advanced utilisation reporting, fault code histories and configurable notifications are available as part of the Premium Package.

Doosan Bobcat EMEA senior digital program manager Tomas Plechaty, says: “Passing the 30,000 mark for Machine IQ not only underscores our team’s commitment to innovative, efficiency-centric solutions, but also reflects the genuine value that our connected machines deliver on the ground. With real-time data at their fingertips, Bobcat customers across Europe are using this technology to bolster security, drive productivity and improve decision-making.”

 

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