Duracell crowns Europa Worldwide Group
Global battery giant Duracell has recognised Europa Road, a division of Europa Worldwide Group, as its premier logistics partner for Europe and Africa.
THE HONOUR was bestowed during Duracell’s Supplier of the Year Awards, highlighting Europa’s pivotal role in the manufacturer’s international supply chain.
As one of the world’s most iconic consumer brands, Duracell evaluated its global network based on service excellence, innovation, and sustainability. Europa emerged as a standout for its ‘best-in-class’ service and its ability to drive structural cost efficiencies.
A critical component of this recognition was Europa’s support of Duracell’s UK Go-To-Market transformation. Since the partnership’s inception in 2021, Europa has managed daily full-load collections from Duracell’s Belgian distribution hub, delivering to over 120 UK sites. Crucially, Europa’s expertise in post-Brexit logistics ensured a resilient and seamless transition during a period of significant trade volatility.
Beyond standard operations, Duracell lauded Europa’s commitment to innovation. By redesigning pallet configurations to utilise larger double-deck trailers, Europa successfully achieved a 30% reduction in Duracell’s cost-per-kilo metric.
Duracell’s procurement senior director Ana Maria Carvajal described Europa as a ‘cornerstone’ of its transformation strategy, praising the team’s proactive approach to sustainability and cost-saving initiatives.
